The effect of the Hall current on the magnetohydrodynamic (MHD) natural convection flow from a vertical permeable flat plate with a uniform heat flux is analyzed in the presence of a transverse magnetic field. It is assumed that the induced magnetic field is negligible compared with the imposed magnetic field. The boundary layer equations are reduced to a suitable form by employing the free variable formulation (FVF) and the stream function formulation (SFF). The parabolic equations obtained from FVF are numerically integrated with the help of a straightforward finite difference method. Moreover, the nonsimilar system of equations obtained from SFF is solved by using a local nonsimilarity method, for the whole range of the local transpiration parameter ζ. Consideration is also given to the regions where the local transpiration parameter ζ is small or large enough. However, in these particular regions, solutions are acquired with the aid of a regular perturbation method. The effects of the magnetic field M and the Hall parameter m on the local skin friction coefficient and the local Nusselt number coefficient are graphically shown for smaller values of the Prandtl number Pr (= 0.005, 0.01, 0.05).  Furthermore, the velocity and temperature profiles are also drawn from various values of the local transpiration parameter ζ.