An analysis has been developed to study the unsteady free convection flow of an incompressible visco-elastic fluid on a continuously moving vertical porous plate in the presence of a first-order chemical reaction. The governing equations are solved numerically using an implicit finite difference technique. The obtained numerical solutions are compared with the analytical solutions. The velocity profiles are presented. A parametric analysis is performed to illustrate the influences of the visco-elastic parameter, the dimensionless chemical reaction parameter, and the plate moving velocity on the steady state velocity profiles, the time dependent friction coefficient, the Nusselt number, and the Sherwood number.